SUMO vs Salesforce Scheduler: A Deep Dive Comparison

If you’re exploring Salesforce scheduling options, the first ones that come to mind are Salesforce Scheduler and SUMO for Salesforce. Both allow you to automate repetitive tasks, streamline customer service, increase lead conversion, and ultimately help your company achieve its goals. So, which one to choose?


In this post, we’ll provide an in-depth comparison of Salesforce Scheduler and SUMO for Salesforce highlighting their key features and capabilities to help you decide on the right CRM scheduling software.

Key Takeaways

  • Salesforce Scheduler and SUMO are two scheduling solutions 100% native to Salesforce meaning you don’t need external API integrations to manage appointments in your CRM. The first one is built by Salesforce and comes as an add-on in its editions. The second one, SUMO, is built with Salesforce Lighting and deployed via the AppExchange managed package.
  • Salesforce Scheduler caters to users’ basic appointment booking needs. SUMO enables advanced scheduling scenarios for mid-to-large enterprises across industries like healthcare, education, financial services, government, banking and service companies. 
  • Among SUMO’s advantages over Salesforce Scheduler are ease of use, powerful built-in features, extensive customization capabilities, in-depth meeting analytics, seamless integrations with most popular tools and dedicated team support. 
  • For all things customization, Salesforce Scheduler needs an experienced Salesforce admin. For organizations with complex availability rules, it requires extensive customization and doesn’t scale efficiently. In contrast, SUMO is intuitive, easily adopted, and maintained no matter your tech level, providing a lower life cycle cost. Its module-based tools are easy to install, configure, and use out of the box without requiring customization.
  • Being a Customer Engagement Platform, rather than just a scheduling tool, SUMO provides event scheduling and field sales capabilities, which are lacking in Salesforce Scheduler and other solutions like Calendly.  

The Story Behind SUMO for Salesforce

On my first interview with Todd Adams, CRO at SUMO Scheduler, I had 5 minutes left to ask questions. I managed just one: How are you better than your competitors? With 16 years in sales, Todd knows his 3-minute elevator pitch. He said.

SUMO is the first Salesforce native scheduling solution on the AppExchange.  When compared to competitors, our advantage is that we are a fully native solution that is extremely powerful, easy to implement, simple to use and highly customizable. It’s extremely mature — we’ve been working on it for 12 years. Salesforce often recommends SUMO for complex scheduling needs — and we’re still ahead of the competition when it comes to native features and overall value.”

Working on a product with a real competitive edge is a marketer’s dream coming true. But for Salesforce consultants and organizations searching for a powerful native CRM scheduling tool, choosing the right solution means considering many factors. So, let’s see what SUMO and Salesforce Scheduler have to offer in terms of features, integrations, and customization capabilities.

Salesforce Scheduler vs SUMO: Side-by-Side Comparison

Salesforce Scheduler and SUMO for Scheduler are two native appointment scheduling platforms designed to efficiently collect, manage and moderate incoming booking requests in Salesforce. Here, we state the key feature differences between the two. 

✅ – fully available and ready-to-use without coding or external software needed.
❌ – limited or not supported out-of-the-box and requires either manual setup thought coding or external software add-on.

SUMO SchedulerSalesforce Scheduler
Salesforce Native✅ Built on Salesforce✅  Built by Salesforce
Appointment Types
✅ (1-1, 1-many, many-many, recurring, on-demand)✅ (1-1, 1-many, many-many, recurring)
Event Types✅ (1-1, 1-many, many-many, recurring, on-demand)✅ Requires config & capacity logic for group appointments, no recurring
Assignment Logic✅ Round robin, priority based, load balancing & custom❌ Round robin only 
Multi-Resource Scheduling
Meeting Temples ✅ 1h, 30-min & custom ✅ less granular
Smart Reminders✅ Automated, SMS+Email, with custom reminder logic❌ Email only, manual setup
Self-Scheduling Portal✅ Via website, email, text, social media. Works with any Enterprise license❌ Requires customization & an Experience Cloud licenses
Self Service Scheduling with Travel Time✅ Built-in❌ Not available
Appointment Flow Customization✅ Custom booking flows, branding❌ Requires coding
Reporting & Analytics✅ Advanced Dashboards & Meetings Stats❌ Limited to Salesforce reporting analytics guardrails 
External Calendar Sync✅ Google, Outlook, Exchange, Salesforce Calendar❌ Salesforce Calendar only
Video Conferencing✅ Zoom, MS Teams, multi platform integration❌ Amazon Chime only
Mobile Friendly✅ fully responsive✅ fully responsive 
Best For Advanced appointment, event and field sales scheduling

Healthcare, EdTech, Retail, Service Companies, Filed Sales, Government, Nonprofits, Legals, Banks, Sales teams.
Basic appointment scheduling
 
Finance, Sales and Marketing teams, companies already using Salesforce with dedicated tech resources.
Free Trial ✅ 14-day sandbox trial, expertly led & guided ✅ Self-paced trailhead

Try SUMO Scheduler today and see how easy scheduling can be!

Both Schedulers come packed with features and most likely you don’t need them all at once. So, which one fits your business best? Let’s break them down by core features and state the key differences between the two solutions.

Appointment Booking: SUMO vs Salesforce Scheduler

Appointment booking is the cornerstone of any scheduling software. Even small features can make a big difference—so let’s break them down one by one, checking off how SUMO and Salesforce Scheduler help you automate appointments and meetings inside your CRM.

FeatureSUMO for SalesforceSalesforce Scheduler
Direct Calendar Integration ✅ Google, O365, Exchange & Salesforce Calendar❌ Requires 3rd party connector
1 to 1 Appointments
1 to Many Appointments
Concurrent Scheduling (Many to Many)
Recurring Appointments
Round Robin
First available, Priority based & Load balanced Appointments
Meetings Templates
Reminders✅ (Email + SMS) ✅ (Email Only)
Reschedule / Cancel ✅ (Email + SMS)✅ (Email Only)
Real-Time Scheduling
Personal Meeting Links✅ ✅ 
Group Booking Links✅ (requires customization) 
Schedule from Any Website
Schedule on behalf
Buffer Times✅ different for each user✅ one for all users
Upload / Attach Documents

Both SUMO & Salesforce Scheduler supports:

  • Online appointment bookings
  • Different appointment types (1-1, 1-many, many-many, recurring)
  • Round Robin appointments
  • Email reminders with option to reschedule or cancel
  • Meeting buffer time 
  • Self-Scheduling Portal: Salesforce scheduler can also embed their portal links in a website, mobile or widgets but needs customization. The main difference lies in the branding/theming and the type of users you want to access the portal. With SUMO, regardless of the users, it is a free-pass portal meaning no login required. With Salesforce Scheduler, authenticated users (requires login) is native to them but unauthenticated users are not.

Appointment scheduling features only available in SUMO:

  • First available, Priority based & Load balanced Appointments: SUMO includes build-it appointment assignment logic flows allowing you to automatically distribute appointments among team members without conflicts. Salesforce Scheduler does not offer them as a standard feature. To enable custom appointment flows, you need to code in Flow Builder. 
  • Real-Time Scheduling: SUMO lets you instantly update and adjust schedules based on live changes, e.g. reschedules, late-minute cancellations. 
  • Meeting Links: SUMO provides custom links for any appointment types be it a 1:1 personal meeting link in your email or event registration link on your site for many attendees. In Salesforce Scheduler, you can’t directly generate a link that someone can use to schedule a meeting with you and have it automatically create a Salesforce event. 
  • Schedule on behalf: SUMO lets you schedule meetings for other team members. It’s especially useful in government offices, healthcare, or sales teams where one person handles bookings for others.
  • Upload / Attach Documents: With SUMO, people can upload documents along with appointment setting up. In Salesforce, it requires coding.

Event Booking: SUMO vs Salesforce Scheduler

FeatureSUMO for SalesforceSalesforce Scheduler
1 to Many Event Booking✅  Unlimited✅ 25 participants max /per appointment
Many to Many Event Booking
Online Event Registration Sites
Multi-Event Links
Paid Events
Event Desk with QR Code Support

SUMO includes a well-rounded event management kit. You can enable online booking for courses, classes, webinars, or in-person sessions, making it easy for participants to register and manage their schedules. Built-in features like waitlists, automated reminders, capacity limits, and multi-session scheduling help organizers run smooth, scalable events.

Salesforce Scheduler primarily focuses on one-on-one appointment scheduling and does not offer dedicated event booking features. While it does support multi-resource and concurrent scheduling, they better suit individual appointments rather than large-scale events. For handling registrations, payments, ticketing, or managing large attendee groups, you’ll need third-party integrations.​

Field Sales: SUMO vs Salesforce Scheduler

FeatureSUMO for SalesforceSalesforce Scheduler
Self Service Scheduling with Travel Time Automation
Travel Time Calendar Sync (Google, Office365, Exchange)
Assign Users by Zones & Areas

SUMO provides a solid kit for managing Field Service and Sales appointments. With real-time calendar sync, intelligent time buffers calculated based on the route, and customizable booking flows, teams can schedule faster and respond to customer needs without delay.

Salesforce Scheduler can factor in travel time between appointments if you customize it or integrate with Salesforce Maps. Native support is limited. You can define Service Territories (zones/regions) and assign resources (field reps) accordingly. Scheduler respects territory-based assignment.

Customization: SUMO vs Salesforce Scheduler 

Customization features help you maximize brand presence, enable the booking flow that meets your and your audience needs. 

SUMO for SalesforceSalesforce Scheduler
Custom Booking Flows
Custom Meetings Links
Branded Booking Pages & Portals
Custom CSS
Time Zone Sync

SUMO gives you complete freedom to create any scheduling flow no-code: multi-location, multi-user and multi-service. The interface is intuitive and user-friendly, with drag-and-drop functionality and minimal setup requirements. You can create fully branded booking portals without extensive training or technical expertise.

Salesforce Scheduler requires admins and pro-level users to customize the flows, looks, and features. If you’re on a business side and don’t feel like mastering coding, it will take days if not weeks to set up the scheduling flow you need.

Integrations

FeatureSUMO for SalesforceSalesforce Scheduler
Google, Office365, Outlook & Salesforce Calendars
Payments with Stripe
Zoom, Microsoft Teams 
Google Analytics
Open Scheduling API for Easy Integration

SUMO integrates with a variety of tools you use everyday. You may enable or disable the ones you need. Google Calendar, Microsoft Office365, Microsoft Exchange, Microsoft Teams & Google Meet. For paid events SUMO integrates with Stripe.

Salesforce integrates with a ton of apps but those integrations aren’t included in the Scheduler. Salesforce Scheduler’s only native video conferencing integration is Amazon Chime. If you want to book a Zoom meeting via Salesforce Scheduler, you’ll need to manually copy and paste the meeting link into the event’s location field.

Calendar Syncs

SUMO offers a no-code, user-friendly integration with Outlook and Google Calendar. Just connect your accounts, set your sync preferences, and you’re done. Non-technical users can easily adopt SUMO, making setup simpler and more intuitive than Salesforce.

Salesforce Scheduler only pulls availability from the Salesforce Calendar. To sync with Microsoft or Google calendars, you need API setup or Einstein Activity Capture.

Analytics

SUMO offers built-in meetings analytics to help teams track, measure, and optimize appointment scheduling performance. Users can access real-time dashboards and reports directly within Salesforce, covering metrics like booking volume, agent utilization, and no-show rates. 

Salesforce Scheduler doesn’t come with out-of-the-box reporting or dashboards; admins have to manually build them. 

Pricing

Salesforce Scheduler price is $25/user/month billed annually on top of the cost of Salesforce licenses. Available within Enterprise and Unlimited Sales Cloud and Service Cloud.

Discounts: no

Partnership program: no

SUMO is subscription-based per user or per feature starting from $31 user/month.

Discounts: yes, nonprofits

Partnership program: yes

What are Salesforce Scheduler Alternatives? 

On Reddit threads about Salesforce Scheduler users underdeveloped features and complicated customization. Users are either looking for Salesforce Scheduler alternatives or recommending one. 

Among the most common suggestions is Calendly. But how is it different from Salesforce Scheduler and SUMO? In many ways. First, let’s break down the general approach to managing scheduling in Salesforce.

Native Software

Scheduling from any Salesforce object with all data syncing in your CRM.

Pros

  • ‘Plug and play’ functionality
  • Minimal setup
  • Enterprise-grade security backed by Salesforce
  • No access to customer data, Salesforce stores all information
  • Extensive customization options

Speaking the business language, native scheduling software saves your budget on custom dev, speeds up implementation time meaning sooner lead flow, meaning higher profits.

API integration

Requires more initial setup, as you’ll need to configure and integrate an external API with Salesforce. It may involve more complex coding or using third-party integration tools (like Zapier, MuleSoft, or custom-built connectors).

If the third-party scheduling tool is not fully Salesforce-native, the integration might involve data synchronization issues or maintenance challenges.

Unlike Calendly, SUMO is built natively on Salesforce, meaning it works seamlessly within your CRM without the need for external integrations. This native approach keeps your data secure, streamlines scheduling workflows, and delivers a smoother, more consistent user experience for both your team and customers.

Read more: Salesforce Native Scheduling: Why a Managed Package is the Best Choice

Salesforce vs SUMO: Which Scheduler to Choose

Salesforce Scheduler (aka Lightning Scheduler) is a paid add-on built in Salesforce CRM. Released back in 2020, it enables you to schedule meetings and appointments with basic flow. 

Well-embedded in most Salesforce workflows due to its “in-built” nature, it allows users to book rooms, manage schedules, and confirm meeting times. Still, you’ll face many limitations when it comes to external integrations or client-specific customizations. 

Consider Salesforce Scheduler if you

  • Need basic appointment booking
  • Have a bunch of experience with Salesforce 
  • Ready to invest time & resources in development and configuration

Built on Salesforce’s Lightning Platform, SUMO provides a native Salesforce scheduling solution that is secure, reliable and enables automatic logging of activities and appointments directly in Salesforce records. This ensures your sales and customer support teams have a 360-degree view of customer interactions without needing to toggle between platforms. 

As part of the Salesforce ecosystem, SUMO Scheduler benefits from the robust security features and compliance measures already in place within Salesforce. 

Choose SUMO if you

  • Look for a better Salesforce Scheduler alternative while keeping it native to Salesforce 
  • Need advanced scheduling tool with custom flows
  • Prioritize ultimate control and flexibility
  • For group booking, event booking, course scheduling, panel interviews
  • Have low tech capacity
  • Plan to scale in future (and you will)
  • Need a quick launch

Experience the difference firsthand!

Schedule Easily in Salesforce with SUMO

EdTech Trends in 2025: How Scheduling Tools Power Innovations

“Technology and innovation aren’t going to slow down, and neither should education for the next generation.”

According to Valuates, Corporate EdTech is a $27.5 billion industry that is growing yearly, with companies such as Coursera, Chegg and Zoom becoming mainstays within the modern educational system. The rapid gamification of EdTech has allowed brands like Duolingo, Kahoot, and Apple Smartwatches to utilize adaptive learning algorithms and reach a larger audience, from universities, to corporations, and even government bodies.

In this article, we look at the most exciting innovation, trends and opportunities for businesses in EdTech, and how data-backed, modern scheduling software for education can simplify day-to-day tasks on every organizational level within a company. 

What are the benefits of EdTech?

Whether you are an educator, school administrator, educational technology enthusiast, or simply an avid follower of growth in education, technology within education serves multiple benefits.

EdTech, in industries across the world:

  • Increases the reach and scope of education across the globe
  • Tailors the education for regional needs (ex: language, training)
  • Improves access to education in rural areas
  • Increases the potential of learning through gamification
  • Promotes individual learning with immediate access
  • Equips educators with efficient tools for student management
  • Invites students to examine new areas of interest and growth

Moreover, EdTech allows seamless collaboration between educators and students, allowing them to bypass international borders, with many EdTech platforms and applications simply requiring a stable access to the internet.

But modern Education Technologies have gone beyond just the internet, with many incorporating Artificial Intelligence, machine learning to further develop their products.
Here are the 5 most prevalent trends in technology for 2023, and the bold innovations accompanying them. 

5 Trends shaping EdTech in 2025

Virtual and Augmented Reality

According to a FutureEdTech survey, 85% of students love VR and AR experiences, and 73% believe these technologies increase their understanding of subjects. One of the most common ways of utilizing VR in education is via virtual reality classrooms, or immersive training sessions.

edtech technology trends 2025 innovations

Artificial Intelligence
According to the EdTech Association, 92% of educators recognize the potential of AI in tailoring learning courses for individual students. This allows the student with personalized education material focusing on the individual’s weaknesses and strengths, while it provides the educator with time to appropriately analyze and suggest improvements. 

Gamification for the #win

In a study conducted by the National Technical University, It was found that challenge-based gamification can improve student performance by 89.45% compared to lecture-based education. Take a look at how students move towards the gamified systems of brands like Duolingo, where they learn with virtual partners and view their personalized progress.

Remote Learning

70% of students say online learning is better than traditional classroom learning, and the trend is visible with market development. Estimates suggest that America’s online learning industry will be worth $687 billion by 2030, and businesses are taking notes. Zoom was the most used platform during the COVID19 pandemic for meetings, classes, and even government proceedings. It continues to lead the market. 

Skilling and Mentorship
Online-education companies are expanding and emphasizing their enterprise offerings to meet the demand for upskilling and reskilling, according to McKinsey. For example, corporations such as Microsoft have created an ever-expanding database of products and white papers aimed towards providing clients with reliable skilling solutions.

What are the challenges for EdTech?

As with all technology, scale & size are not the only potential blockers..
With a rapidly evolving target audience, EdTech can both be revolutionizing the industry and playing catch up at a moment’s notice, as critical issues can hinder an EdTech’s growth, such as: 

  • Resistance to change within the market → which leads to slow adoption
  • Slow rate of advancement in technology → that can cause delayed rollout
  • Issues transferring solutions across touchpoints → which can alienate the audience
  • The rise of Artificial Intelligence → that can cause the solutions to seem rushed
  • Lack of User Experience data → which can negatively affect customer personas
how SUMO scheduling software powers educational institutions

And some of the most esteemed educational institutions have faced similar issues trying to modernize their organizational systems. 

In March 2020, the President of Columbia University announced a new policy to shift student learning from in-person to online interactions with tutors and mentors.This unprecedented  change initially faced pushback from students and tutors alike, and threatened to disrupt the entire organizational infrastructure.

The University of Kentucky stated that many students had to make multiple phone calls to schedule an appointment with their coaches. Frequently, students would be unable to contact them across multiple touchpoints (phone, email), leading to lapsed classes, frustration, and disgruntled clients


Another educational institution faced time, space, and program constraints, which made it hard for the departments to prepare their schedules and ensure consistent progress, due to an outdated, manual system.

EdTech’s hidden helper: Scheduling Software

When there is a rise in digital technology used to facilitate learning, there is a need for time management. And where there is effective time management, there is scheduling software. 

Modern technological solutions designed for education tend to focus on maximizing time efforts for clients, as seen with Duolingo and Kahoot. Interestingly, market research shows some impressive statistics regarding the use and objective success of scheduling softwares.

  • Using an appointment scheduling software can lead to a 30% to 45% revenue increase, according to Yolantis.
  • Forbes reports that 78% of customers are more likely to buy from a business if they receive customized services, something that scheduling software can deliver.
  • Ultimately, GetApp summarizes that 94% of customers would be more likely to find a new business, especially if it has its own booking schedule website
scheduling software advantages for education

How is SUMO Scheduler unique? 

Our online appointment scheduling software automates record creation and maximizes performance.

With the state-of-the-art interface, and clever integration with AI, SUMO provides a 360-degree view of every appointment booked, which offers visibility into the entire scheduling process of a business.

Moreover, SUMO allows clients to book appointments at their leisure while guaranteeing that the meeting would take place at the correct time with the correct specialist that meets the specific needs of the customer.

Through Appointment Scheduling, organizations can automate tasks such as phone call reminders, email confirmations, SMS notifications, balancing all touchpoints

Most importantly, SUMO is a Salesforce native tool, which means it is up-to-date with the latest technology, and can thus offer bespoke solutions to clients across the industry. 

Get Started Today:

The Washington Center has managed to cut out the time-consuming and error-prone process of manual scheduling, improving customer engagement

Columbia University has seen a dramatic increase in efficiency with manual tasks being eliminated across all departments.

The University of Kentucky improved appointment flow, and greatly streamlined the student’s (customer) experience.


Book your free demo to learn more about SUMO Scheduler, and take your EdTech scheduling to the next level. 

Alliance Partner Program: Earn by Helping Businesses Run Better

SUMO Scheduler Alliance Partner Program lets you earn money by referring clients to our appointment booking platform. If someone you refer becomes our customer, you get 30% commission.

It’s great for people working in tech, sales, consulting, or marketing — especially in industries like finance, education, retail, non profit, and wellness. You’ll get access to free software, training, marketing materials, and support. Most importantly, you can offer real value to your clients — all while earning commission. 

In this post, we break down everything you need to know about the program, and all the benefits you’ll receive as a partner.

SUMO Scheduler Alliance Partners earn a recurring 30% commission when they become customers.

For over 16 years, our Alliance Partners have leveraged SUMO’s Salesforce-native appointment scheduling software to deliver cutting-edge scheduling solutions to their clients.

Are you a good fit to become our Alliance Partner? 
Here’s everything you need to know. 

WHO is this Program for?

SUMO’s Alliance Partner Program includes professionals that specialize in the following industries:

If you are a tech entrepreneur, a business influencer, an affiliate marketer or a specialist in between, SUMO’s Alliance Partner Program is for you.

Built on a “customer-first” approach, SUMO aims to deliver an outward-facing, user-friendly solution, values that are reflected in the Alliance Partner Program.

“I’ve worked with SUMO on several engagements. They’ve always been very collaborative and customer-focused”– says Jim, a Consulting Director and Alliance Partner.

WHY should you Partner with SUMO? 

SUMO Scheduler is an all-in-one scheduling platform that provides automated Appointment, Event & Field Sales scheduling tools to Salesforce users.

Our platform offers meeting, event, and field sales scheduling features, and works across websites, social media, email, text, and more, allowing clients to self-schedule appointment bookings on any device, at any time, with the right person, at their convenience. 

From Workday, to AstraZeneca, to revered institutions such as Cornell University, SUMO has built a repertoire of esteemed clients, and you too can help deliver cutting-edge solutions
to clients across the world. Learn more about SUMO’s capabilities.

HOW many options are there?

SUMO currently offers two distinctive partnership programs.

Referral Partner Program:

  • Best fit for Salesforce-based companies & solution integrators
  • Co-target prospects with referrals & bring leads to SUMO Scheduler
  • Get a commission for new customers based on total 1st year revenue!
  • You lead the *creative* charge − we provide scheduling solutions


Technology Partner Program: 

  • Best fit for SaaS companies & technology resellers
  • Use SUMO’s API to integrate scheduling into your software technology 
  • Purchase licenses from SUMO Scheduler at special pricing 
  • Resell licenses to clients or bundle them as part of your service

WHAT are the benefits?

Not only does SUMO’s Partner Program provide comprehensive tools & resources,
it is specifically designed to align with your unique sales, solutioning, and implementation processes, giving you room for creative input.

Here are the key benefits of SUMO’s Partner Program:

SUMO Scheduler's Partner Program Benefits

Profit Sharing: Gain a 25% commission on SUMO license revenue when someone becomes a SUMO client through your referral.

Comprehensive training & product certification: A detailed program that will help build confidence with your clients & ensure top-tier service that your brand can support. 

Free Software & Product Access: Gain complete access to the same SUMO products
used by Fortune 500 companies worldwide, including all features and early access updates.

Tailored Marketing Resources: Access to SUMO’s marketing materials & collateral that will help you to position SUMO to your customers.

Personalized Support: Receive dedicated support parallel to SUMO’s Premier Program without any charge.

Solution Development: Leverage your unique skill-set and experience to build unique market solutions that meet your customers’ unique needs.

Professional networking: Join SUMO’s Alliance Partner community for networking
& knowledge-sharing opportunities.

WHERE can you start?

Here is how you can sign up to become an Alliance partner:

SUMO Scheduler's Partner Program Workflow

Start your customer engagement journey.

How Scheduling Software Solves Retail & Manufacturing Challenges

“In the last three years, the retail industry has experienced growth that would normally take almost a decade to achieve.”

Did you know that Retail contributes $3.9 trillion to annual GDP and supports one in four U.S. jobs? In the last three years, Retail, the largest private-sector employer in the US
has experienced growth that would normally take almost a decade to achieve.

On the other hand, the Manufacturing industry has faced large-scale changes due to disruptions in global supply chains and shortages, with a range of roles & responsibilities
left having to grapple with our developing world’s geopolitical climate. 

Interestingly, professionals within the Retail and Manufacturing industries currently face similar challenges that demand prompt assistance from managers and technology.
In this blog, we look at the most common operational challenges in the Retail and Manufacturing industries and explain how SUMO’s scheduling software for retail solves them, allowing providers and the industry to step into a new era of efficiency, growth, and revenue.

Who Keeps Retail and Manufacturing Running?

Before diving into the challenges, let’s explore the diverse landscape of jobs in Retail and Manufacturing, shedding light on the roles, challenges, and transformative solutions defining these industries. 

The most common roles in the Retail industry are:

  • Sales Associates
  • Cashiers
  • Customer Service Representatives
  • [Store/Chain] Managers
  • Inventory Specialists
  • Clerks & Assistants
  • Cleaning & Maintenance

The Manufacturing industry includes job titles such as: 

  • Production Managers
  • Quality Controller
  • Specialist Roles (Carpenter, Machinist, etc.)
  • Engineers
  • [Assembly] Supervisors
  • Operational Managers
  • Shipping/Receiving Clerks

With such a wide range of roles and responsibilities, each of these industries aims to utilize a specialist workforce to deliver products and service in an efficient manner.

From addressing health concerns to optimizing supply chains, the Retail & Manufacturing industries must stay atop consumer needs, all while balancing their long-term objectives.

Yet, large industries bring larger challenges that, if mishandled, can jeopardize operational efficiency and business growth.

5 Key Challenges For Retail & Manufacturing Professionals

Let’s look into the main obstacles faced by professionals within the Retail & Manufacturing industries.

  1. Issues with Workforce Management 

With the Retail industry requiring more employees, and the Manufacturing industry losing them, managers have had to face rapidly changing standards, with topics such as salary range, benefits and healthcare becoming key motivators for a professional’s job search. 

As such, optimizing staff workloads and managing workforce hours has become a hurdle
for Managers to overcome. 

  1. Lack of Production Scheduling

This challenge is consistent across the industries, as a disruption in global supply chains
has left many manufacturers without raw materials to complete products… which are then supplied to retailers for profit. The cycle is disrupted, and delays continue to occur.

Supervisors & Inventory Specialists need to grapple with the challenge of adjusting production schedules and managing client meetings to accommodate delays.

  1. Struggles with E-commerce & Logistics

Moving from brick-and-mortar to the online world, both industries have struggled with tackling a plethora of e-commerce related issues, such as managing inventory, tackling international logistics, and coordinating the consumer demands.. 

Logistics managers must face the unenviable task of coordinating with transportation services, and adapting to the demands of an evolving digital marketplace.

  1. Weak Automation Management

Manufacturing and Sales employees don’t just use their hands, but they also supervise the technology within their business operations. This “machinery” can range from heavy-duty pressers to a digital scheduling platform, which require round-the-clock management.

Quality Controllers and Customer Service Representatives thus must find innovative solutions without compromising operational efficiency.

  1. Integration with Modern Technology

Speaking of innovative solutions; 3D printing, advanced materials, and Artificial intelligence present a wealth of opportunities for Manufacturing. Ditto for Sales. Yet 41% of salespeople believe their days are numbered due to AI automation.

Many employees are still hesitant when it comes to integrating technology with their day-to-day operations, and thus require an informative, reliable and consistent alternative.

What Changes are Necessary?

In 2023, the Retail & Manufacturing workforce encountered different circumstances,
yet the similar management structures and industry-wide challenges have underscored
the need for a reliable, advanced and customizable solution. 

The key issues within the industries consists of these key calls to action:

  • The workforce management needs to be efficient & satisfactory for employees
  • The schedule management must improve, including the communication with clients
  • The integration of technology with manual labor needs to be seamless
  • The solution(s) must balance business objectives & operational efficiency
  • The workforce requires solution that is easy to learn, trustworthy, and adaptive

How Scheduling Software For Retail Bridges the Gap

In 2023, the Retail & Manufacturing workforce encountered different circumstances,
yet the similar management structures and industry-wide challenges have underscored
the need for a reliable, advanced and customizable solution. 

The key issues within the industries consists of these key calls to action:

  • The workforce management needs to be efficient & satisfactory for employees
  • The schedule management must improve, including the communication with clients
  • The integration of technology with manual labor needs to be seamless
  • The solution(s) must balance business objectives & operational efficiency
  • The workforce requires solution that is easy to learn, trustworthy, and adaptive

The right scheduling software helps retailers and manufactures cut down on missed shifts, double-bookings, and enable consistent customer communication. Among its capabilities:
 

  • Real-time calendar sync 
  • Automated reminders
  • Self-scheduling pages and automated confirmations
  • Templates
  • Team-wide scheduling and availability tracking

SUMO Scheduler brings all these features and more together into one powerful software platform.

SUMO Scheduler For Retail: Smarter, Faster, Reliable Operations

scheduling software advantages for retail

Time-sensitive tasks are a requirement for any profession, and efficiency is a target for every industry. Scheduling Software possesses the ability to provide a seamless link between day-to-day management and task execution. 

SUMO’s Appointment Booking Software For Retail can provide round-the-clock assistance regarding above-mentioned issues.

Features such as Online Scheduler and Assignment Engine allow businesses to create sufficient meeting time between employees and clients, making sure the prospect meets with the right salesperson or production manager.

The Reminder Engine ensures every target employee receives automated emails, text messages, and phone reminders, reducing the chance of no-shows. Coupled with the Analytics Builder,  the platform can create and schedule unlimited data-rich reports, providing you and your business with on-demand metrics. 
Finally, with seamless integration to modern technology through its Salesforce native platform, and Certified ISO Compliance, SUMO is a reliable addition to any
Retail or Manufacturing business.

Sumo's scheduling software for retail: features and benefits

Why Retailers Choose SUMO Scheduler

From efficient workforce management, to round-the-clock automation, SUMO Scheduler’s  Customer Engagement Platform can assist your retail or manufacturing business across various departments.

It can efficiently moderate e-Commerce related issues faced by managers, and provide seamless integration with modern technology for skeptical employees. 

SUMO can even assist with lead nurturing and customer engagement growth through personalized campaigns, as this luxury retail client found out.

The reliable, consistent platform can foster an environment of trust and ensure that the retailer’s or manufacturer’s technical needs are met across all channels and roles within
the business.

Ready to simplify scheduling and boost productivity in your retail or manufacturing business? Book a free demo with SUMO Scheduler today.

Provide your Retail & Manufacturing Business with an industry-backed, automated scheduling solution.

Enhancing Banking Efficiency with Online Scheduling

Warren Buffet prioritizes time management above all else. Here’s how his (and your) Bank can do the same with Schedulers.

When asked in business school about what the most valuable asset for a company is,
a majority of students usually respond with money or capital. While both answers are fine, the true asset of any organization, company or institution around the world is time.

Warren Buffett, currently the fifth richest man in the world according to Forbes, once quoted that “the rich invest in time; the poor invest in money”, recommending the strategic use of our time to better organize and manage our business objectives.

For professionals working in Banking, time is (literally) a commodity that can either improve or impair day-to-day operations, depending on how well it is saved, redistributed and prioritized.

Let’s look at how the dynamic world of banking operates, and what can be done to improve a Bank’s time management, efficiency, and data security practices through industry-leading solutions. 

Why is Time Scheduling Important in Banking?

Across multiple apartments, roles and responsibilities within a Bank, time management and scheduling are factors which help efficiently conduct day-to-day business.

A Bank Teller is responsible for helping members cash checks, withdraw money, move transactions to different accounts, and much more. This position requires the professional to be strict with time, and utilize time-sensitive methods to assist as many clients as possible.

Bankers are in charge of meeting with bank stakeholders (both individual clients or enterprises) and helping them acquire assistance such as how and when to schedule follow up appointments regarding loans. As the bulk of their day is spent meeting appointments, having a meeting scheduler greatly enhances their efficiency.

(Mortgage) Consultants help companies or individuals identify their (mortgage) needs, by assessing their financial records, inflow and outflow of finances. Similarly to Bankers, they require a well-managed and tightly-organized schedule to efficiently handle their clientele. 

Bank Managers are in charge of efficiently handling administration, operations, communication, training, and security within a branch, a role that requires them to be efficient with their time management and meeting prioritization.

A Financial Advisor’s priority is to maintain relationships with clients as he/she meets with clients on a regular basis to ensure their portfolio is meeting financial goals. Therefore, smart time management is of immense value when managing a variety of customers and portfolios.

Insurance Brokers are responsible for finding new customers, promoting and selling our insurance plans. Since their goal is to steadily forge long-term relationships to secure the company’s revenues and growth, they focus their efforts on attracting new clients by inviting them to virtual or in person financial planning events.

Merchant Services Specialists are in charge of processing services that enable a business to accept a transaction payment through a secure (encrypted) channel. Thus, they hold a highly important responsibility that requires onboarding meetings with potential customers who purchase payment, loan, or line of credit products. 

Across its multiple departments, from operation responsibilities to technical ones, a well-managed scheduler can not only enhance employee productivity, but maximize the efficiency of the Bank, improving its value as a whole. 

Benefits of a Scheduler for Banking:

With a time-sensitive profession focused on the efficient handling of sensitive resources, a Bank’s internal ecosystem can greatly benefit from using modern, technological, and secure solutions, such as Schedulers.

Impact of Scheduling Software on Key Roles

Here’s how a Scheduler can assist the aforementioned bank employees in their day-to-day operations: 

  1. Bank Tellers can use the highly configurable “smart matching” systems that match specific customers with the right teller, at the right time. For instance, If a client only communicates in Spanish and requires assistance, that client can simply choose a prompt in the sign-in system (ex: “spanish-language assistance”), and will then be added into the on-location waitlist of a teller that communicates in Spanish.
  1. Bankers can use a Scheduler to schedule any type of appointment: in-person, phone, video, and web conference, in advance. Say a client desires a meeting in three days from now but is not sure about the time; the Banker can immediately send a prompt through the Scheduler highlighting his (her/their) available hours, thus greatly reducing the need for back-and-forth correspondence. 
  1. Consultants, who require regular contact with their client regardless of location, can smartly handle the time conversions by using support for GMT (Global Time Zones) or DST (Daylight Savings Time), reducing the risk of missed opportunities and providing their global clientele with consistent support. 
  1. Bank Managers can quickly cut down on bureaucratic and organizational challenges by automatically insert web conference details into the calendar invitations, seamlessly setting up regular meetings with department heads and evenly managing each sector of their branch efficiently.
  2. Financial Advisors can take charge of multiple portfolios and support evolving needs by integrating the Scheduler into their Finance Cloud platform, or seamlessly integrate it with other solutions.
  3. Insurance Brokers can efficiently build long-term relationships with viable clients by managing an unlimited number of profiles and availability across multiple locations.
  1. Best of all, Salesforce Native Platforms are easy to implement & use, but if there is any assistance required, bank employees can quickly receive assistance from SUMO’s implementation and support team.

Additional Benefits for Salesforce Users:

Additionally, for Salesforce users or administrators looking to run their business smoothly, an in-built, Salesforce native platform such as SUMO Scheduler can work to improve efficiency and cut down on lost time, by allowing them to: 

  • Create Rules & scheduling links for meetings, events, or client queues.
  • Use the Salesforce Infrastructure, Security, and Reliability for their objectives
  • Maintain a secure, persistent access with their client database.
  • Gain complete visibility & organizational control over the entire workforce. 
Key Features of SUMO Scheduler for Banking

This, coupled with the previously-mentioned benefits, means that an all-in-one automated scheduling platform as SUMO Scheduler supports its users with a dynamic, round-the-clock time management software at their fingertips, with additional utilities and solutions for Banking services that you can learn more about here.

Data Security and Regulatory Compliance:

Data security is vital, especially in such a delicate sector such as Banking, where individual and organizational finance need to be safeguarded and protected against cyberattacks.
That is why, Transparency and Compliance are not only important, but absolutely essential.

The only data SUMO Scheduler stores using itsPublic API are free/busy appointment availability and user IDs, which can not be used to identify a SUMO user’s real contact details.  The SUMO cloud platform uses “HTTPS only”, which means all data in transit uses TLS 1.0 (and higher) encryption.  

SUMO has also put a ton of security features in the hands of its customers, enabling them to protect their account through two-factor authentication, account lockout, password policies, and more.

Finally, SUMO applications are hosted on the Salesforce.com and Amazon AWS platforms that are maintained with 100% uptime guarantee. Our infrastructure is classified with military grade security to guarantee our technology is protected against potential threats.

Get Started Today.

This global financial services client credits the SUMO Platform for helping them save up to 25% of the time by eliminating manual effort and minimizing scheduling errors.

This National Bank’s implementation of SUMO Scheduler allowed customers to schedule appointments with advisors at their convenience, increasing efficiency and positively affecting revenue.

Join these and 100s of other businesses that use SUMO Scheduler’s secure, reliable, and game-changing scheduling platform within the financial services.

Book your free demo to learn more about SUMO Scheduler, and always stay two steps ahead of everything that comes your way.

The Case for Salesforce Native Scheduling: Why a Managed Package is the Best Choice

Efficient scheduling is a cornerstone of productive sales, customer service, and operations teams. For organizations using Salesforce as their CRM, choosing the right scheduling solution can significantly impact workflow efficiency and customer engagement. While several scheduling tools exist, many teams struggle with standalone solutions like Calendly or the complexities of configuring Salesforce Scheduler. The best solution? A Salesforce-native managed package like SUMO Scheduler.

The Advantages of Salesforce Native Scheduling

A native Salesforce scheduling solution integrates directly into your CRM environment, eliminating the need for unreliable third-party connectors. Here’s why choosing a native managed package is the superior option:

1. Seamless Scheduling from Any Object

Unlike standalone tools that require complex integrations, a Salesforce-native solution allows scheduling from any Salesforce object—cases, opportunities, leads, accounts, and even community portals. This ensures your scheduling workflows remain embedded within your CRM, leading to greater efficiency and streamlined processes.

2. Reliability You Can Trust

With a native Lightning architecture, a managed package scheduling solution directly connects to users’ calendars, ensuring 100% reliability with no scheduling conflicts or dropped appointments. In contrast, non-native solutions rely on external connectors that are often clunky and prone to failures, leading to missed meetings and frustrated customers.

3. Easy Setup and Use

A managed package provides out-of-the-box functionality without the need for costly customizations. Unlike Salesforce Scheduler, which often requires significant configuration and custom development, a native managed package is ready to use with minimal setup, making it a hassle-free choice for busy teams.

4. Superior Customizability

Salesforce-native scheduling solutions offer far greater flexibility than standalone tools. With a managed package, you can leverage Salesforce automation features such as Flow, Process Builder, and Apex to customize workflows, automate scheduling logic, and enhance user experiences. Additionally, managed packages integrate seamlessly with other Salesforce solutions, ensuring a cohesive and efficient tech stack.

5. Enhanced Security and Compliance

Data security is a top concern for any organization. A native managed package operates entirely within your Salesforce org, maintaining your strict security protocols and ensuring compliance with data governance policies. In contrast, non-native tools require syncing data to external platforms, increasing the risk of security breaches and compliance violations.

Why SUMO Scheduler Outperforms Salesforce Scheduler & Standalone Solutions

When evaluating Salesforce-native scheduling tools, it’s important to recognize that not all native solutions are created equal. SUMO Scheduler offers distinct advantages over both Salesforce Scheduler and non-native solutions like Calendly:

  • More Comprehensive Features: While Salesforce Scheduler is native, it often requires heavy customization to meet business needs. SUMO Scheduler, on the other hand, is designed with pre-built modules for various scheduling use cases, reducing implementation time and effort.
  • No Custom Development Needed: Salesforce Scheduler frequently requires additional development and configuration, making it less accessible for teams without dedicated admin resources. SUMO Scheduler eliminates this pain point with plug-and-play functionality.
  • Better Integration with Salesforce Ecosystem: SUMO Scheduler leverages both Salesforce’s API and managed package APIs, ensuring seamless integration with your existing Salesforce processes and external applications.
  • Scalability & Reliability: While standalone tools rely on fragile third-party connectors, SUMO Scheduler operates natively within Salesforce, providing a more reliable and scalable scheduling solution.

The Bottom Line

For businesses that rely on Salesforce, a native managed package scheduling solution like SUMO Scheduler is the smartest choice. It offers superior reliability, customizability, security, and ease of use compared to non-native options like Calendly or even Salesforce Scheduler. By choosing a fully native solution, your team can optimize scheduling efficiency, enhance the customer experience, and ensure seamless integration with your Salesforce environment.

Don’t settle for disconnected scheduling tools—invest in a native managed package that works seamlessly within your CRM. Explore SUMO Scheduler today and experience the power of truly integrated scheduling.

Challenges Faced by FinServ Professionals: How Scheduling Software Can Assist

Did you know that the insurance and financial services industry makes up almost $2 trillion of the total U.S. GDP?

For context, a trillion has twelve (!) zeros. 

As reported by Zippia, there are over 374,000 jobs currently available in the finance industry in the U.S. alone, while positions such as Financial Administrator, Transfers Supervisor, and Account Analyst are reported to earn up to $100,000 per year.

This, coupled with the international expansion of financial institutions such as Goldman Sachs and JP Morgan has increased the opportunities for an educated professional to earn a white-collar job in financial services across the world.

However, before embarking on a journey into the world of financial services, it is important to identify the key challenges currently faced by professionals within the industry, in order to be prepared and ready for the job.

Whether you are a bank manager, a customer team lead, or simply preparing for your interview, here are the most common issues that financial service professionals face.

Find out which key techniques, tools and software professionals use to stay on top of their day-to-day responsibilities.

What are Financial Services?

But, let’s start with the definition.

Financial services are a variety of economic services provided by the finance industry, which incorporate a broad range of service sector businesses that provide financial management.

The financial services can include solutions, such as:

  • Private & Corporate Banking
  • Taxes & Accounting
  • Credit Cards or other Payment services
  • Investment Funds
  • Mortgages & Real Estate

These financials services are provided by the service sector businesses, which include

  • Accounting Firms
  • Funds and investment Corporations
  • Insurance Companies
  • Brokerage Firms
  • Central Banks/Retail Banks
  • Credit Unions

And within the above-mentioned service sector businesses are professionals that, through little fault of their own, face similar day-to-day challenges related to time mismanagement, lack of communication, and technology adaptation, among others.

Challenges Within the FinServ Industry

Let’s look at the four most prominent job positions among financial sector businesses in the U.S., their key responsibilities, and the challenges they can face. 

Grid-style infographic illustrating the challenges of Investment Bankers, Financial Analysts, Insurance Advisors, and Accountants, with role-specific issues and potential SUMO Scheduler solutions.

Investment Banker

According to Investopedia, investment bankers are financial advisors who help their clients raise money through actions such as issuing stocks, negotiating the acquisition of a rival company, or arranging the sale of company assets, among others.

Investment Bankers are put in charge of multiple clients at once, and are required to conduct time-sensitive tasks efficiently, a lack of which can lead to a snowball effect, such as:

→ Lack of time to conduct in-depth industry research 
→ Lack of time to invest in a personalized experience with the client
→ Lack of detailed analysis of the clients’ financial statements
→ Lack of time to develop investment solutions for the client

Financial Analyst

According to Robert Half, A Financial Analyst is responsible for the key financial planning and analysis of a company, allowing the organization to make well-informed decisions.
They deal with sensitive business data, and are tasked with creating detailed spreadsheets, providing investment opportunities, and developing lucrative growth policies.

Thus, a Financial Analyst’s responsibilities can be jeopardized if the core data used to create solutions is incomplete or lacking information from a business channel, which can lead to:

→ Incomplete spreadsheets with partially-missing key data
→ Incorrect financial performance and trend reports
→ Misaligned suggestions regarding budgets and improvements
→ Inaccurate investment opportunities presented to the client

Insurance Advisor

Adroit Insurance defines the key responsibility of Insurance advisors as such;
Individuals that are responsible for advising clients on how to protect against risk.
These Advisors work with clients to assess their financial situation and analyze information to implement suitable insurance policies on behalf of the client.

Since Advisors are tasked with improving financial results, and are thus required to drive key metrics such as conversions and revenue, the portfolio of a client must be meticulously analyzed. A lack of clear analysis can lead to situations such as:

  • Faulty conversion metrics from the client’s financial portfolios
  • Incorrect capture of results from the wrong metrics
  • Erroneous data analysis and reporting
  • Misguided attempt to negotiate new insurance premiums

Accountant

Accountants are in charge of analyzing a company’s accounts and ensuring compliance with financial regulations of the region. According to Indeed, an Accountant’s tasks revolve around preparing financial reports that track a client’s assets, liabilities, profit and loss,
tax details, and other related financial activities necessary for accurate analysis.

Since factual data is so vital to an Accountant, a lack of such can have disastrous consequences for the firm (and the client), as exemplified below:

→ Miscalculated data from bank statements and bookkeeping ledgers
→ Incorrect analysis of the client’s expenditures
→ Imprecise reporting of client’s income and expenditure data
→ Inaccurate analysis of client’s overall company finances 

Solutions backed by Technology and Results

As explained above, even the most experienced professionals within the FinServ industry can struggle with tasks due to a lack of proper time management or an unnecessary workload of manual processes…. Something that Scheduling Softwares help with.

Flowchart-style illustration showing the SUMO Scheduler process: Client Appointment Booking → Automatic Matching → Reminder Notifications → Data-Driven Preparation → Enhanced Efficiency.

SUMO Scheduler is a powerful scheduling software that automates record creation and maximizes performance. The Online Appointment Scheduler allows clients to book appointments at their leisure while guaranteeing that the meeting would take place at the correct time with the correct professional that meets the specific needs of the client.

With Appointment Scheduling, organizations can automate tasks such as phone call reminders, email confirmations, SMS notifications, and automate follow-up for unconfirmed appointments. 

Thus, clients with an Omnichannel strategy receive accurate metrics across all digital and physical properties, including website, social media, retail locations, call centers, email signatures, and more.

Take the Next Step Towards Success

In conclusion, the use of a Scheduling Software for the previously mentioned roles can help in this way:

More time for Investment Bankers to to focus on the client’s personalized needs
More detailed data points for Analysts to study and recommend growth opportunities
More focused metrics for Insurance Advisors to suggest better insurance premiums
More accurate data for Accountants to report to the client

Comparison chart illustrating the "Before" and "After" effects of using SUMO Scheduler for financial professionals, highlighting improved accuracy, efficiency, and time management.



This global financial services client credits the SUMO Platform for helping them save up to 25% of the time by eliminating manual effort and minimizing scheduling errors.

This National Bank’s implementation of SUMO Scheduler allowed customers to schedule appointments with advisors at their convenience, increasing efficiency and positively affecting revenue.

Join  100s of other businesses that use SUMO Scheduler’s secure, reliable, and game-changing scheduling platform within the financial services.

Book your free demo to learn more about Scheduling Softwares, and learn how SUMO Scheduler can help you and your financial institution thrive.

Reflecting on Salesforce Education Summit 2025: Key Takeaways & Highlights

Last week, the education community came together at #SalesforceEduSummit to explore the future of student engagement and institutional success. As an ISV partner, SUMO Scheduler was thrilled to be part of the conversation, connecting with education leaders, technology innovators, and the Salesforce ecosystem.

🚀 Top 5 Takeaways from the Summit:

🔹 Agentforce is Here – Salesforce’s AI-powered platform is revolutionizing student engagement and operational efficiency.
🔹 AI Agents to the Rescue – From addressing staffing challenges to personalizing student support, AI is transforming how institutions serve learners.
🔹 Agents for Impact Initiative – Salesforce is investing in AI-driven solutions to expand access to education worldwide.
🔹 AI Skills Are the Future – The new Agentblazer Status program empowers educators with AI skills, keeping institutions ahead of the curve.
🔹 Stronger Together – With 1,800+ attendees, the event fostered invaluable networking, collaboration, and innovation across the education sector.

🌟 SUMO Scheduler in Action

Our team showcased how AI-powered scheduling helps institutions streamline operations, enhance student engagement, and optimize resources. A big thank you to everyone who stopped by for a live demo and insightful discussions!

🤝 Celebrating Partnerships & Community

Beyond the summit sessions, we co-hosted an unforgettable Happy Hour with Appiphony and PFL.com, bringing together Salesforce teams, SI partners, and customers. Strengthening relationships over great conversations made this event even more special!

💡 What’s Next?

As AI continues to shape the future of education, SUMO Scheduler remains committed to empowering institutions with seamless scheduling solutions within Salesforce. Ready to see AI-powered scheduling in action?
Let’s connect – schedule a demo today!

The Future of Student Engagement: AI & Human Collaboration for a Transformative Experience

From Enrollment to Alumni: The AI + Human Formula for Lifelong Student Success

With the ever-changing demands of education, institutions are integrating human expertise and artificial intelligence (AI) to revolutionize student engagement. The integration of AI-driven technologies with human-led support is shaping a future where students receive seamless, personalized, and proactive assistance. By harnessing the power of Salesforce Agentforce, Education Cloud, and SUMO Scheduler, universities and schools are creating holistic ecosystems that drive student success through data-driven insights, automation, and meaningful personal interactions.

The Role of AI in Modern Student Engagement

AI is revolutionizing student engagement by offering institutions the ability to analyze vast amounts of data, predict student needs, and provide instant support. According to a recent report by Educause, 73% of higher education institutions are actively exploring AI to enhance student services. AI-powered chatbots, predictive analytics, and automated workflows are transforming how universities interact with students.

Real-World Example: AI in Student Advising

Arizona State University has implemented AI-powered advising systems that analyze student performance data to identify at-risk students. These systems alert advisors, who can then proactively reach out to offer personalized support. By integrating AI insights with human intervention, ASU has increased student retention rates by 12% over the past five years.

The Human Element: Why Personal Interaction Still Matters

While AI enhances efficiency, human interaction remains critical in education. Personalized mentorship, emotional support, and complex problem-solving require a human touch. Institutions are blending AI-driven automation with human expertise to ensure a well-rounded student experience.

Case Study: Blending AI and Human Support in Career Services

Georgia State University uses AI-driven career coaching platforms that recommend job opportunities based on students’ skills and interests. However, career advisors play a vital role in refining these recommendations, providing networking opportunities, and offering guidance on job applications. This hybrid model has led to a 20% increase in student job placements.

How Salesforce Agentforce, Education Cloud, and SUMO Scheduler Power the Future

Salesforce Agentforce: Smart Student Engagement

Agentforce enables institutions to route student inquiries to the right advisors or departments using AI-powered case management. By integrating with Education Cloud, it ensures students receive timely, personalized support through multiple channels, including chat, email, and phone.

Salesforce Education Cloud: The Data-Driven Foundation

Education Cloud centralizes student data, providing institutions with a 360-degree view of student engagement. By analyzing trends in academic performance, student interactions, and support requests, Education Cloud helps universities make data-driven decisions that improve retention and success rates.

SUMO Scheduler: Automating Personalized Student Appointments

SUMO Scheduler streamlines appointment scheduling, enabling students to book advising, tutoring, and career counseling sessions in just a few clicks. Integrated with Salesforce, it ensures that students are matched with the right support services based on their needs and availability.

Expanded Use Cases for SUMO Scheduler

  1. Student Life – Streamline scheduling for student organization meetings, leadership advising, and mentorship programs. Manage event registrations for workshops, career fairs, and extracurricular activities.
  2. Campus Tours and Student Life Events – Enable prospective students and families to self-schedule campus visits directly from the school’s website, text, or emails.
  3. Campus Health – Allow students to book health and wellness appointments, including medical check-ups, counseling, and mental health services, while staying HIPAA compliant.
  4. Student Recruitment – Students can book appointments with admissions counselors, financial advisors, or recruitment teams directly from a website, email, or marketing campaign.

Future Use Cases: Where AI & Human Collaboration is Headed

As AI technology continues to advance, the possibilities for student engagement will expand. Here are a few emerging trends:

  1. AI-Powered Mental Health Support – Universities like UCLA are testing AI-driven mental health chatbots that provide immediate support while flagging students in distress for human intervention.
  2. Voice and Virtual Assistants for Learning – AI-driven voice assistants, integrated with Education Cloud, could provide students with real-time academic reminders, personalized study plans, and deadline notifications.
  3. Smart Scheduling for Campus Resources – SUMO Scheduler could evolve to include AI-powered room bookings, ensuring students find available study spaces or labs based on real-time occupancy data.
  4. Predictive Career Pathing – AI can analyze academic performance, extracurricular activities, and job market trends to suggest career paths, with career advisors providing human insights on final decisions.

Engagement as a Continuous Journey

Engagement doesn’t stop at recruiting. It is a journey that spans from driving enrollment all the way through fostering active and involved alumni. By maintaining a consistent, data-driven approach throughout the student lifecycle, institutions can ensure meaningful connections that extend beyond graduation, leading to lifelong engagement with their alma mater.

Conclusion: The Future is Hybrid

The future of student engagement lies in a hybrid model where AI handles data processing, automation, and predictive insights, while human advisors, faculty, and staff provide mentorship, emotional support, and nuanced decision-making. Institutions that leverage Salesforce Agentforce, Education Cloud, and SUMO Scheduler will be best positioned to offer a seamless, data-driven, and personalized student experience.

By embracing both AI and human collaboration, universities can ensure that students not only succeed academically but also feel supported and empowered throughout their educational journey.


Ready to revolutionize student engagement at your institution?

Explore how Salesforce Education Cloud, Agentforce, and SUMO Scheduler can help you blend AI efficiency with human empathy. Schedule a free demo to design your hybrid strategy today!

5 Ways Salesforce Agentforce & SUMO Scheduler Enhance Student Engagement

Student engagement is the foundation of academic success, but institutions often struggle to provide personalized, timely support. Salesforce Agentforce, combined with SUMO Scheduler, streamlines communication, automates scheduling, and ensures students connect with the right resources at the right time. Here’s how this powerful combination transforms student engagement.

1. Provide Instant, AI-Powered Support

Students expect fast responses to questions about enrollment, financial aid, class schedules, and more. Agentforce delivers real-time answers via chat, email, and SMS — ensuring 24/7 support and reducing wait times.

2. Seamlessly Schedule Appointments

With SUMO Scheduler for Agentforce, students can book advising, tutoring, and career counseling sessions directly within chat interactions. No back-and-forth emails—just instant scheduling aligned with staff availability.

3. Personalize Every Interaction

Agentforce taps into Salesforce data to provide tailored responses based on a student’s academic history, support requests, and upcoming deadlines—offering a seamless, personalized experience.

4. Improve Student Success with Smart Case Routing

When human assistance is needed, Agentforce ensures inquiries are routed to the right advisor, professor, or department. SUMO Scheduler then allows students to book follow-ups instantly, ensuring no request goes unanswered.

5. Leverage Data for Proactive Engagement

Agentforce tracks common student concerns and engagement trends, helping institutions proactively address issues and optimize student outreach strategies. By integrating SUMO Scheduler, schools can automate reminders and follow-ups to keep students on track.

PRO TIP:

Combine Agentforce AI chat with SUMO Scheduler to automate appointment booking for student services—reducing administrative workload and increasing engagement.

PRO TIP:

Use Agentforce analytics to identify high-demand services and adjust staffing or outreach strategies to better support student needs.

PRO TIP:

Expand Agentforce across multiple channels—chat, SMS, email, and social platforms—to ensure students can engage on their preferred platform.


Discover how Salesforce Agentforce and SUMO Scheduler can revolutionize student engagement at your institution!

Ready to streamline communication, automate scheduling, and provide personalized support to your students? Book a free consultation with our experts today and see how this powerful combination can transform your student experience.

Maximize Your Dreamforce Experience: Tips & How SUMO Scheduler Streamlines Your Schedule

Dreamforce, the flagship event of Salesforce, is a massive convergence of industry leaders, professionals, and enthusiasts from around the globe. With hundreds of sessions, networking opportunities, and countless activities, it’s easy to feel overwhelmed. But with the right strategy, you can turn this whirlwind of information and connections into a highly productive experience. Here’s how to make the most out of your time at Dreamforce, with a bonus tip on how SUMO Scheduler can help you stay on track.

1. Plan Your Dreamforce Schedule Well in Advance

Dreamforce is known for its extensive agenda. Before the event, spend time reviewing the session catalog and decide which sessions are most relevant to your goals. Prioritize keynotes, breakout sessions, and hands-on workshops that align with your current projects or areas of interest.

Bonus Tip: Use the Dreamforce mobile app to mark sessions and set reminders so you don’t miss anything important.

2. Define Clear Objectives to Achieve During Dreamforce

What do you want to achieve at Dreamforce? Whether it’s learning about the latest trends, networking with potential partners, or discovering new tools, having clear objectives will help you stay focused. Write down your top three goals and refer back to them throughout the event to ensure you’re staying on track.

3. Maximize Networking Opportunities with Strategic Engagement

Dreamforce is a prime opportunity to meet industry leaders, peers, and potential clients. Make the most of it by attending networking events, joining group discussions, and even striking up conversations between sessions. Carry business cards and be prepared to introduce yourself and your company succinctly. Follow up with new contacts after the event to nurture the relationships you’ve started.

4. Stay Agile and Adapt to Unexpected Opportunities

While it’s important to have a plan, it’s equally important to stay flexible. Dreamforce is full of surprises, from impromptu meetups to last-minute session changes. Be open to adjusting your schedule to accommodate unexpected opportunities.

5. Capture Key Takeaways with Effective Note-Taking Strategies

With so much information coming your way, it’s easy to forget key takeaways. Use a notebook, your phone, or a note-taking app to jot down important insights, ideas, and action items during sessions. This will help you remember and implement what you’ve learned once you’re back at work.

6. Balance Your Time Between Learning and Networking

It’s tempting to attend as many sessions as possible, but don’t forget to make time for networking. Balance your agenda with a mix of learning and connection-building activities. Sometimes, the most valuable insights come from conversations outside the formal sessions.

7. Prioritize Self-Care: Schedule Time to Recharge

Dreamforce can be exhausting, so make sure to schedule time for breaks. Use these moments to recharge, grab a coffee, or simply reflect on what you’ve learned. Staying refreshed will help you maintain your energy throughout the event.

8. Create a Post-Dreamforce Action Plan to Implement What You’ve Learned

The real work begins after Dreamforce. Review your notes, reflect on your goals, and create an action plan based on what you’ve learned. Reach out to new contacts with a personalized follow-up message, referencing your conversation to keep the connection alive.

Streamline Your Dreamforce Experience with SUMO Scheduler

Navigating the chaos of Dreamforce can be challenging, but SUMO Scheduler, built natively within Salesforce, offers a seamless solution. Here’s how:

  • Automated Scheduling: SUMO Scheduler automates meeting bookings directly within Salesforce, allowing you to schedule from any object, case, or Community across all Salesforce clouds—no custom build or external integration required.
  • Seamless Calendar Management: Since SUMO Scheduler is natively built within Salesforce, it keeps all your data securely within the platform. This means you can manage your calendar, sessions, and meetings in one place, without the risk of double bookings or data loss.
  • Highly Configurable: SUMO Scheduler’s flow-based scheduler is easy to customize, enabling quick implementation so you can focus on optimizing your Dreamforce experience without technical headaches.

By leveraging SUMO Scheduler’s native Salesforce capabilities, you can streamline your schedule, enhance your productivity, and make the most out of Dreamforce. See you there!

SUMO Scheduler Lights Up Midwest Dreamin’ 2024

The SUMO Scheduler team recently attended Midwest Dreamin’ 2024, and we couldn’t be more excited to share our experiences! As Platinum Sponsors of this fantastic event, we had the opportunity to showcase our latest innovations, participate in the thrilling Demo Jam, and host a memorable Happy Hour.

Demo Jam Victory

Our team brought their A-game to the Demo Jam with an unforgettable performance themed around auditions for a ‘Prince’ cover band.

Our team dazzled the audience with their creativity and highlighted the power of our appointments and events platforms. Their stellar demo earned us the coveted Demo Jam trophy, and we’re proud to say that the ‘Purple One’ would have been impressed! 💜👑

Unforgettable Happy Hour

In collaboration with Work-relay (a Neostella product), we hosted an amazing Happy Hour at The Local Minneapolis. This old-world tavern was the perfect setting for attendees to unwind, network, and swap stories. The evening was a hit!

Join Us Next Time

We had an incredible time at Midwest Dreamin’ 2024 and can’t wait to participate again. Stay tuned for more updates and join us at our next event. Together, we’ll continue to dream big and achieve even greater heights!

SUMO Scheduler Shines at Southeast Dreamin’ 2024 in Atlanta!

We are thrilled to share that SUMO Scheduler had an unforgettable time as a Platinum Sponsor at Southeast Dreamin’ 2024! This fantastic event took place on June 27-28 in the heart of Atlanta, GA, and was a brilliant opportunity to connect with the vibrant Salesforce Community.

Our booth buzzed with excitement as we met countless friends and partners, showcasing our latest innovations and exchanging invaluable insights.

In addition to all the excitement, SUMO loves giving back to the Salesforce Community. Our Senior Solution Engineer, Chantell Armstrong, led a fantastic class for Salesforce consultants and admins. Attendees learned how to implement Salesforce native scheduling for their clients and stakeholders. A big thank you to Chantell for her commitment to the community!

SUMO Scheduler's Senior Solution Engineer, Chantell Armstrong, led a fantastic class for Salesforce consultants and admins at Southeast Dreamin 2024

The standout moment of our participation was definitely the Demo Jam. We wowed the audience with the power and versatility of SUMO Scheduler, leaving everyone excited about what we can do.

Southeast Dreamin 2024 - Demo Jam

But the fun didn’t stop there! We also hosted an epic Happy Hour, which drew in over 70 attendees. It was a night filled with great conversations, hearty laughter, and genuine camaraderie. It was the perfect setting to unwind and strengthen our bonds within the community.

A huge thank you to everyone who visited our booth, cheered us on at the Demo Jam, and joined us for the Happy Hour. Your enthusiasm and support made this event truly special. We can’t wait to see you all again next year!

SUMO Scheduler shined as Platinum Sponsor at Texas Dreamin’

We are delighted to share that SUMO Scheduler had an incredible experience as a Platinum Sponsor at Texas Dreamin’ 2024! The event, held on May 30-31 in Austin, TX, was a fantastic opportunity to engage with the vibrant Salesforce Community.

At booth #13, we connected with countless friends and partners, showcasing our latest innovations and exchanging valuable insights.

The highlight of our participation was undoubtedly the Demo Jam, where we demonstrated the power and versatility of SUMO Scheduler to an enthusiastic audience.

Additionally, we hosted a memorable Happy Hour at Lucille Patio Lounge, where we enjoyed great conversations, laughter, and camaraderie. It was a wonderful opportunity to unwind and strengthen our bonds with the community.

Thank you to everyone who visited our booth, joined us for the Demo Jam, and attended our Happy Hour. Your support and enthusiasm made this event truly special. We look forward to seeing you all again next year!

SUMO Scheduler rocks Salesforce World Tour NYC (April)

SUMO Scheduler recently participated in the Salesforce World Tour NYC 2024. Our team enjoyed meeting numerous friends and partners at our booth #230, where we had the opportunity to discuss our innovative customer engagement platform. It was a pleasure to demonstrate how SUMO Scheduler is enhancing scheduling solutions.

SUMO Scheduler team at  Salesforce World Tour NYC 2024

A highlight of the event was the Happy Hour we co-hosted with Orion Global Solutions and Sprout Social. The gathering took place at Creatures at Selina Rooftop, located in the heart of Manhattan. The evening was filled with engaging conversations and new connections, providing a great conclusion to the day’s activities at the conference.

We appreciate everyone who visited our booth and joined us for the Happy Hour. Your support made the event special. We look forward to seeing you at the next Salesforce World Tour.