Invest in Your Call Center’s Success – Average Time in Queue

People still use the phone

Despite customer interaction channels like Twitter and live chat, the emergence of chatbots and evolving AI technology, many consumers still use the phone to communicate with companies.

Customers most certainly do use these digital channels for assistance. They will consult these channels and other resources that are available 24/7, like knowledge bases and forums, but they do so usually for simpler issues. When they use the phone to contact customer service, they are usually doing so because they want to talk to a real person about more complex issues.

The problem is it’s still a channel that struggles to deliver a positive customer experience.

Success is measured in seconds

There are a number of metrics that affect the high negative opinion customers have of calling call centers for assistance. Call center managers understand and track these metrics, but knowing the metrics important for their call center to succeed is often much easier than tracking them. One of these many KPIs (key performance indicators) for a call center is Average Time in Queue.

This KPI is a measure of the time a customer spends waiting in a call queue for a service or support representative to pick up their call. So in a nutshell, it’s all about how long your customers are waiting to talk to someone on your team and your call center’s success in this area is measured in seconds rather than minutes.

In 2017, Arise conducted a Google Consumer Survey of over 1,500 U.S. Consumers regarding the wait time they considered acceptable before hanging up the phone. From a selection of five options, the results tallied as such:

Why turn back the clock

Customers don’t like to wait on the line to talk to an agent no matter how entertaining the call waiting music. As the seconds on the clock tick away, so does your customer’s patience and confidence in your company. Reducing the time a customer waits on hold makes for not only happier customers but more loyal ones as well. And every second you are able to save your customers being on the phone creates a ripple effect that travels all the way down to your bottom line.

Customers are inclined to repeat their business with your company when their experience with your company is a positive one. And loyal customers are better for business than new ones. Loyal customers will stay with a company longer, tend to buy more and are inclined to recommend the company to others.

How to turn back the clock

Stealing back seconds from the clock starts with your call center team. Getting the opportunity to speak to a human being is, after all, the reason your customers are using the phone to contact your company. Here are a few ways to improve your Average Time in Queue statistics.

Training

You’ve already made the significant investment in hiring real people with the right set of hard and soft skills for helping your customers. These new hires will be representing your company to your valuable customers, so it is worth investing in training them well.

Start training on day zero. Start their training as soon as they are hired. Provide new hires access to a database of product and/or service knowledge, procedures, and call simulations to be reviewed before they start. You’ll have agents that will be more confident and capable of hitting the ground running.

Let them learn from the best. Choose your best call center agents to conduct training sessions and provide coaching. Give your new agents someone that can share their mistakes and successes, real-life call scenarios, and advice.

Never stop training. Be it a lunch and learn about new call center practices or a 15-minute session on a recent successful call, training should always be ongoing. No matter how experienced the agent, there is always something new to learn.

Tools

Besides providing good and consistent training, giving them the right technology will allow your agents to better serve your customers. Inbound and outbound tools can better support your agents and serve your customers.

Customer information, on-demand. Not just a useful tool for sales teams, a CRM (customer relationship management) platform is a long-term investment in the productivity and efficiency of your call center. The customer data stored on a CRM can give call center agents insights into the customer with whom they are interacting. Access to a centralized customer database helps improve call times. With a history of the customer’s purchases, services, issues, and their outcomes at their fingertips, agents can understand and even anticipate a customers’ needs.

Bridge the communication gap. CTI (computer telephony integration) software allows you to connect your call center’s computer interactions with your phone system and other communication channels like email, live chat, text messaging and even fax. Agents make and take calls from their desktops or laptops just by clicking on a number or a link. An added benefit is the software integrates with a CRM. This connection can retrieve a customer history so your agents know who is on the other side of the line and what their past interactions were with your company. In one click, agents can reduce their response time while being prepared for the interaction and greeting your customer by name.

Deliver one-click convenience. Sometimes your customer requires more than one interaction with your support agents. Finding a date and time that works for your customer can take more of your agent’s and customer’s time than expected. An appointment automation tool can simplify the booking process by giving your agents a single tool to manage appointments and enable multiple systems, like a CRM and calendars, to sync for full transparency across the entire call center team.

By providing a self-scheduling link in a follow-up email regarding a customer’s issue or case, your customer can self-schedule from an available set of time slots with the agent who knows their situation. This enables your agents to shorten their case close rates. A full service appointment automation tool will also provide real-time reporting and analytics. It allows you to build dashboards with the statistics that matter to your businesses. Your agents and managers can get real-time updates on customer experiences, and monitor important data such as appointment volume goals, staff utilization goals, and no-shows goals.

A puzzle worth solving

Effectively managing the Average Time in Queue in your call center certainly cannot be done with any one method or tool. The tools and processes you put in place are only as good as the people you have put in place as well. However as long as you support your investment in your people and provide them with a good set of call center technologies, you can deliver expect to deliver an excellent customer service experience and happiness more consistently.

If you would like to consider appointment scheduling for your call center, SUMO Scheduler includes all the features discussed above. You can even make your own custom reports on any table or field in the database and have a report or collection of reports emailed to you every Monday AM before your management meeting. And as a Salesforce native application, SUMO can extend the power of your Salesforce CRM and Service Cloud.

SUMO extends the Service Cloud® with powerful scheduling features like:

  • a host of powerful auto-assignment modes.
  • sending appointment invites from Salesforce to contacts from cases.
  • Inviting contacts to schedule with you or a co-worker.

Not to mention, the ease of data management as everything is in Salesforce with no need to manage two sets of customer data. Let one of our scheduling experts show you how we can help your agents be more productive, deliver better service faster, and improve your organization’s C-SAT.

No-shows cost health care system billions

Things had gotten so bad at the Bronx veterans hospital that doctors were, in effect, begging their patients to show up as scheduled.

Three years ago, the James J. Peters VA Medical Center began a “Don’t Be A No-Show” campaign, reminding veterans of the importance of keeping appointments.

The campaign explained the detrimental effect on everyone — not just surgeons and clinical staff, but also fellow veterans — when a patient skips an appointment without canceling.

“It means one less patient will see the doctor and it means someone waiting for an appointment was bumped to another day needlessly,” said Bronx VA spokesman James E. Connell III. “It’s not good for the patient, and it’s an inefficient use of clinical resources.”

Such inefficiency, by one account, costs the U.S. health-care system more than $150 billion a year. And while it’s easy to point the finger at the chronic no-shows, a growing body of research suggests clinics themselves are as much to blame because of scheduling and other issues.

The problem is particularly acute at urban hospitals and smaller specialty clinics with low patient volume. While pediatric clinics might see a no-show rate of below 5 percent, urban family clinics often see no-show rates between 10 and 20 percent.

And certain outpatient and surgical clinics — think colonoscopies, endoscopies, pulmonary tests and other procedures that require special prep or diets by the patient — have even higher rates. In a given week, a 50 percent no-show rate — while quite high — isn’t unheard of at some specialty clinics.

“It’s really a flip of a coin whether they show up or not,” said Patricia Alafaireet, director of applied health informatics at the University of Missouri.

Built into the cost of care

That sort of uncertainty might kill off a restaurant, a hair salon, an auto mechanic and pretty much any other appointment-based business model.

Within medicine, it’s all part of the game — and built into the cost of care for the rest of us. Those who skip regular appointments often end up needing more costly emergency care down the road.

“It differs very widely by practice type,” said Kevin Bennett, associate professor at the Department of Family and Preventive Medicine at the University of South Carolina School of Medicine.

The family medicine practice where he works — which is somewhat like a primary care practice, except that as a teaching institution it has regular faculty as well as residents who rotate through infrequently — has a no-show rate that fluctuates from month to month, even from year to year, as is the case with many clinics.

“We’d gotten it down to 10 percent” a few years ago, Mr. Bennett said. Now, it’s up to 15 percent. “In a bad month, it creeps closer to 20.”

That jump, he said, demonstrates the culpability of the clinic in creating — or at least, not fully managing — the no-show problem. After all, it’s not as if the practice’s patient population started forgetting its medical appointments at higher rates for no good reason.

Instead, in the case of the family medicine practice, a switch to a new electronic medical record system — complete with a new appointment system — drove up the rates. “We’re getting operationally back up to speed,” Mr. Bennett said, after a 12- to 15-month “loss of productivity.”

Why does a booking system matter so much? Lots of experts point to poor scheduling as a top culprit in creating no-shows. Some clinics, for example, book appointments on a rolling basis, one open slot after another.

But if you book a patient for an 8:30 a.m. Monday appointment without checking the patient’s preferences, there’s a good chance that appointment will be skipped. And if you schedule a patient’s follow-up appointment for six months down the road or with an unfamiliar physician (which happens often at teaching institutions with young doctors), expect a similar result.

Life’s complications often prevent a patient from showing up in the first place, said Ms. Alafaireet, of the University of Missouri.

It’s not about ‘bad people’

It’s important to get away from assuming that no-shows are bad people or bad patients, she said. “Typically that’s not the case — it’s a set of circumstances,” including a clinic’s scheduling process, the nature of the appointment, the patient’s related health issues, even issues like transit.

She doesn’t like the term “no-show,” either, suggesting it places too much blame at the feet of the patient. The clinical phraseology for a missed appointment is “treatment non-adherence,” while some docs refer to no-shows more casually as “dinks” (as in, “Did Not Keep” the appointment).

Patients most likely to miss appointments are those who are single, under the age of 34, carrying Medicaid insurance (or no insurance at all), as well as older patients recently divorced or widowed. By varying accounts, men and minorities are more likely not to show up, but other studies suggest gender and race have little bearing on no-show rates. (One study said that “racial differences in no-show rates are likely to be proxies for disparities associated with access to a telephone and convenient transportation.”)

And those living far away from the clinic or hospital where their next appointment is scheduled — 60 miles away or more — are a safe no-show bet.

That’s why it’s important to take special care with those populations when it comes to scheduling, experts believe. In analyses done by Ms. Alafaireet and her colleagues, research showed clinic schedulers control as much as one-third of the probability relating to whether a patient will show.

At her Missouri outpatient psychiatric clinic, some fixes were obvious, Ms. Alafaireet said. For example, public transit in the region shuts down early, so it didn’t make sense to schedule Medicaid patients — who are more likely to rely on transit — late in the afternoon.

Other clinics use historical data and predictive modeling to overbook the clinic (a clinic that tries to see 100 patients a day, with a 15 percent no-show rate on Fridays, might schedule 117 patients). Still others try to reserve a window of time each day for walk-ins and short-notice appointments, so that people who missed their visit can make it up quickly.

Follow-up is important, too, especially for far-off appointments. A reminder postcard helps, an automated phone call helps a bit more and a personal phone call a few days before the appointment helps most of all.

A study published in the American Journal of Medicine in 2010 reported that, at a multidiscipline clinic in New Jersey, the no-show rate was 23.1 percent for those who received no reminder, 17.3 percent for those receiving an automated appointment reminder and 13.6 percent if a staff member made a call.

But human calls can be unreliable on the clinic end because on extremely busy days the staff has little time to make them. Robocall services never take a day off, and they cost less.

Generally, studies agree that reminders work better than punitive measures. Charging patients for missed appointments hasn’t proven to be much of a help. Some practices do it to remind patients that their provider’s time is valuable and to make up for a bit of the lost billing revenue.

“Is it really worth it to go after 20 bucks?” asked Brandon Betancourt, practice manager at Salud Pediatrics in suburban Chicago. “In order to really make up for that open slot, you’d have to charge $150 or $200. So what’s the message?”

The message, he noted, may differ from practice to practice. Pediatric clinics are high-volume — each physician at Salud sees 25 to 28 kids a day and the no-show rate is less than 4 percent. But at a specialty surgical clinic, “If you only see four or five patients, and two of them no-show, then that’s a problem.”

Meanwhile, at high-volume clinics, a missed appointment — while it is an opportunity-cost money-loser — gives doctors a chance to catch up on paperwork, check lab results or spend a few extra minutes with patients who have shown up.

Telling a patient: ‘You’re fired’

The most drastic step a clinic can take with a chronic no-show is “firing” the patient. Mr. Bennett, at the University of South Carolina School of Medicine, said his practice dismisses a few patients each year, and Mr. Betancourt said the same.

But that’s a short-term fix, Ms. Alafaireet said.

“The issue with firing a patient [is] that patient doesn’t go away. They just show up later, some place in the health care continuum, and the condition is more acute,” she said.

Focusing efforts on populations more likely to miss appointments makes sense, something the Highmark Foundation in Pittsburgh is doing as it teams with Accenture, a global management and outsourcing consultancy, to build “patient navigation” pilot programs at St. Vincent Health System in Erie and Allegheny Valley Hospital Natrona Heights.

The program trains community members to connect with patients in high-risk communities, guiding them through the health care labyrinth, educating them, preparing them for procedures, even arranging transportation.

“The heart of this is really about enabling access,” said Jean-Pierre Stephan, director of Accenture’s health consumer and services strategy unit in Pittsburgh. “The underserved have barriers to access that typically aren’t dealt with” in the traditional health care model.

The field of patient navigation is about much more than minimizing no-show rates, but that’s among the intended byproducts. One goal is getting patients to show up at their primary care appointments and screenings in the first place because doing that decreases inpatient hospital admissions and emergency room visits, according to Accenture.

Part of the goal, too, is to recruit new patients. While the navigation services are pro bono (and will be paid for using a $254,500 grant from the Highmark Foundation), the new patients — and, in theory, the reduced no-shows — present an opportunity for increased health system revenue.

“Patient navigation is one tool that can help providers ensure that [revenue] isn’t lost when patients unexpectedly miss appointments,” according to a 2012 report from The Center for Health Affairs in Ohio.

Which takes us back to the Bronx.

At the Lincoln Medical and Mental Health Center, a 347-bed public hospital, the diverse, low-income patient base manifested itself in chronic no-shows, across specialties. But navigators working with the patients in the colorectal oncology unit helped drive down the no-show rate for colonoscopy appointments from 67 percent to 10 percent.

And the number of colonoscopies conducted annually grew from 774 to 3,000 over a three-year period, a dramatic increase in the procedure that helps check patients for colon cancer and pre-cancer, and is considered a vital health screening for people over 50.

That sort of upswing illustrates that cutting no-show rates isn’t just about lost revenue. “There are very real quality of life issues here,” Ms. Alafaireet said. “We’ve got to get these folks in.”

SOURCE: Pittsburgh Post-Gazette

The Power of SUMO Analytics

As the famous management consultant Peter Drucker once said, “You can’t manage, what you can’t measure.”

One of SUMO’s most powerful features is our custom reporting & metrics engine.  You can literally report on just about any data or combination of data in SUMO.

Dashboards Included

SUMO includes the following metric dashboards.  A dashboard is a collection of reports, all summarized in one view.

  1. SUMO Summary Dashboard
  2. No-Show Dashboard
  3. Appointments by Provider by Status
  4. Appointments by Status
  5. Completed Appointments to Goal
  6. Cancelled Appointments
  7. Adoption

Reports Included

SUMO includes roughly 50 report.  Here is a sample of the included reports:

  • All Appointments – Today
  • All Appointments – This Week
  • Appointment No Shows – This Week
  • Appointment No Shows – This Month
  • Appointment No Shows – This Year
  • Appointment No Shows – Last Week
  • Appointment No Shows – Last Month
  • Appointment No Shows – Last Year
  • Appointment Reschedule Report – Declined Participants
  • Appointments by Participant – Today
  • Appointments by Participant – All Time
  • Many many more…

Make Your Own Reports & Dashboards

Of course you can make your own reports.  A few custom reporting ideas our customers create include:

  • No-Shows by Location (compare no-show rates across various locations)
  • Customer Leaderboard (show which customers have the best attendance to appointments)
  • Customer Wall of Shame (show which customers have the worst attendance to appointments)
  • Appointment Leaderboard (show which providers maintain the most appointments)
  • Login Leaderboard (show which users use SUMO the most)

Mobile Access

  • SUMO Mobile includes access to custom reports and dashboards for quick analysis on the go.