Currently in use by tens of thousands of retail sales professionals across thousands of locations, SUMO’s easy appointment automation builds customer satisfaction and loyalty.
ATLANTA, Oct. 25, 2018 /PRNewswire/ — With U.S. online shopping projected to rise from $446.8 billion in 2017 to over $700 billion in 2022, brick-and-mortar retailers are in a perpetual battle to survive. However, these retailers have one attribute their e-commerce counterparts lack: the in-person buying experience. SUMO Scheduler is a scheduling automation software that helps retailers optimize convenience and personalization for shoppers to drive return visits and grow revenue.
Many consumers are discouraged by shopping in physical stores due to crowds and long lines at check-out—things that are especially true during busy times such as Black Friday through Christmas and other holidays. With SUMO, retailers are making shopping a faster and more personalized experience by enabling customers to easily pre-book an appointment with a salesperson or consultant. This eliminates the wait and lack of assistance that can cause many shoppers to give up on going to the mall and buy online instead.
With SUMO, retailers can easily deploy “Schedule Appointment” buttons on their websites, social media pages and in mass email campaigns. SUMO also enables retailers to pair specific sales associates with buyers to help increase sales.
“There are obvious steps a traditional retailer can take to significantly boost in-store traffic, personalize the shopping experience, and increase revenue,” said Jason North, CEO at SUMO Scheduler. “Now more than ever, brick-and-mortar need to think outside the box and our retail customers are seeing real results by letting their customers self-schedule in-store appointments.”
As an example of SUMO’s usefulness, consider the husband who wishes to buy jewelry for his spouse for Valentine’s Day or Mother’s Day. Jewelry boutiques can be chaotic during the days leading up to such holidays, making it difficult to get expert assistance and often requiring long waits to complete a purchase. With SUMO, the customer can easily book an appointment online with a sales consultant so they get the personalized, expert service they need as soon as they enter the store. SUMO is also ideal for department stores and clothiers that have on-staff stylists and consultants, but who may not be readily available when a shopper arrives. Pre-booking an appointment eliminates frustration and enhances customer satisfaction and loyalty.
“With 58 percent of shoppers indicating they value personalized customer service in-store, traditional retailers must take control of their competitive advantage,” said North.
To learn more about SUMO, schedule a meeting with an expert.
