SUMO Blog
SALES TEAMS
How to Help Marketing Generate More Qualified Leads with Automated Scheduling
Sales and Marketing alignment can be challenging, especially in large enterprises. Getting teams on the same page about targeting the right audiences, effectively creating conversions, and generating more sales is possible with the right strategy and tools. The most...
10 Essential Elements of Successful Customer Engagement
In today's highly saturated, digital first landscape, customer expectations are rapidly evolving. Tech-savvy consumers want their relationship with companies to be more meaningful, with direct access to human resources and support when and where they need them. Smart...
5 Ways To Turbocharge the Impact of Your Customer Meetings with Data
Top companies are leveraging data and analytics to maximize the impact of their customer-facing meetings. SUMO Scheduler, a customer engagement platform that includes online appointment scheduling, event scheduling, and queue scheduling, has seen firsthand how...
How To Keep Your Prospects Hot Through Automated Appointment Scheduling & Engagement
As your sales team works closely with marketing to establish a steady stream of prospects, you may ask yourself if the leads it generates are qualified and how long it takes to convert them into customers. It’s a well-known fact that not every lead is a good quality...
13 Reasons Your Organization Should Focus on Customer Experience
Research shows that customers will pay more, buy more and be loyal to a company that delivers an excellent customer experience. Customer experience should not be confused with customer delight. When a company delights a customer, they are usually going above and...
10 Statistics on Why an Omnichannel Strategy Works
Customers are shopping online, in-store or both at the same time. Their expectations of brands have become more demanding in terms of the shopping experience they encounter. There is a wealth of touchpoints for a customer to connect with a brand and the customer...
Help your Sales Team Schedule Leads & Prospects Lightning Fast
SUMO’s one-on-one scheduling feature, Appointment Wizard, is a fast and easy way for sales teams to book appointments with prospects or customers. Let your sales reps book an appointment, recording the What, Who and When, and send a confirmation without even leaving...
Nurturing Sales Leads with Online Scheduling
Your company has armed the sales team to the teeth with every selling tool in the market. From a CRM platform to a dialer to a library of content pieces from the marketing team. However, there is one piece of software that may be missing. It is a piece of software...
How Clienteling with Online Scheduling Drives Retail Sales
The Modern Retail Customer Retail companies are having to work harder nowadays for a customer’s attention. The well-tested strategies of luring customers into stores with one-day sales, direct mail pieces, limited time giveaways and special events are not always as...
Your Sales Pipeline is Leaking
Where Does the Time Go? In 2016, the Sales Enablement Optimization Study from CSO Insights stated that salespeople lose about 64.1% of their time doing non-selling activities. The loss of time to non-sales activities continues to be an issue for inside sales teams....